ProRodeo
[2018]
[identity]
Today’s brands need more than just a logo. They need a system that can accommodate various touch-points of customer interaction. As we redesigned the ProRodeo logo, we created a flexible system based on four elements inspired by key ingredients of the brand: the American flag, Belt Buckle Gold, the bronco, and the midnight sky. Together they form the ProRodeo Shield. Balanced and bold, the Shield marries tradition and modernity by combining the original bronco on a solid blue background. Variations can be created to best suit the context.
prorodeo.org↖
Design Team
Charles-Antoine Perrault
Eastman Garcia
Nate Scott
Tyler King
ProRodeo
Today’s brands need more than just a logo. They need a system that can accommodate various touch-points of customer interaction. As we redesigned the ProRodeo logo, we created a flexible system based on four elements inspired by key ingredients of the brand: the American flag, Belt Buckle Gold, the bronco, and the midnight sky. Together they form the ProRodeo Shield. Balanced and bold, the Shield marries tradition and modernity by combining the original bronco on a solid blue background. Variations can be created to best suit the context.
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