Peet's Coffee
[2017]
[website]
[product]
The new Peet’s platform launched in July 2018 and brings to life a 52-year mission to give discerning coffee drinkers their perfect brew. It features a new design system, wrapping the whole experience in a clean and modern visual environment that stays true to Peet’s Coffee heritage. Every aspect of the online platform has been reimagined as a unified system and a tailored storytelling experience that invite visitors to explore further. Once they’ve discovered their perfect blend, a seamless hand-off to checkout finishes the journey.
peets.com↖
Design Team
Charles-Antoine Perrault
Hardy Lee
Sungjoon Hong
Peet's Coffee
The new Peet’s platform launched in July 2018 and brings to life a 52-year mission to give discerning coffee drinkers their perfect brew. It features a new design system, wrapping the whole experience in a clean and modern visual environment that stays true to Peet’s Coffee heritage. Every aspect of the online platform has been reimagined as a unified system and a tailored storytelling experience that invite visitors to explore further. Once they’ve discovered their perfect blend, a seamless hand-off to checkout finishes the journey.
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