Chase
Sapphire
[2021]
[identity]
As Chase was planning to upgrade its Sapphire Reserve credit card rewards program, it needed a refreshed look and feel that mirrors the upcoming evolution and a campaign to make it known to the world. We developed three visual territories, respectively named Dawn, Aperture, and Albers. Each one presents a different interpretation of a new classic idea of modern luxury and all are grounded in the core creative principles of the Sapphire Reserve brand — personal agency, constant fluidity, radical openness, and elevated aesthetics.
Design Team
Charles-Antoine Perrault
Leslie Cheng
Mark Yoon
Naomi Shultz
Nate Scott
Chase Sapphire
As Chase was planning to upgrade its Sapphire Reserve credit card rewards program, it needed a refreshed look and feel that mirrors the upcoming evolution and a campaign to make it known to the world. We developed three visual territories, respectively named Dawn, Aperture, and Albers. Each one presents a different interpretation of a new classic idea of modern luxury and all are grounded in the core creative principles of the Sapphire Reserve brand — personal agency, constant fluidity, radical openness, and elevated aesthetics.
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